Lessons for India in Employment and Countermeasures
ALSO READ: Cognitive Warfare in the Ukraine War (Part 1)
How did that approach work in Russia-Ukraine War?
“When people speak in vague generalities, for example, and use a lot of abstract terms like justice, morality, liberty, and so on, without really ever explaining the specifics of what they are talking about, they are almost always hiding something. This is often their own nasty but necessary actions, which they prefer to cover up under a screen of righteous verbiage. When you hear such talk, be suspicious,” Writes Robert Greene in “The 33 Strategies of War.”
From the beginning, the Ukraine war is a crusade for liberty/ free will and some kind of global struggle between democracy and authoritarianism for media. Global media is flooded with stories that Ukraine is such a model for democracy in the region that its mere existence makes Putin uncomfortable, and that is why he launched a brutal attack on civilian centers. In his remark on 26th March, US President Joe Biden said: “we emerged anew in the great battle for freedom: a battle between democracy and autocracy, between liberty and repression, between a rules-based order and one governed by brute force.”
Such narratives needed a great narrator too. Zelenskyy’s entertainment and media background combined with live-streamed propaganda (streaming 24/7 to every corner of the globe), and Russia’s complete isolation from the internet, provided NATO a cognitive weapon for which Putin had no counter. From press to social media to parliaments to diplomatic enclaves to Grammy to Oscar, the one-sided celebration of Ukraine’s heroic resistance and Zelenskyy’s Netflix-like leadership approach virtually declared Ukraine a winner in this war, no matter what may be the outcomes.
In the early hours of 24 February, shortly before the start of the war, Zelenskyy recorded an address to the citizens of both Ukraine and Russia, in which he said: “Who can prevent this (war)? People – are these people present among you? I am sure there are – public figures, journalists, musicians, actors, athletes, scientists, doctors, bloggers, stand-up comedians, Tik-Tokers, and many more – regular people.”
The overall western narrative on Ukraine and Zelensky’s position can be summed up in the lines from a recent article “Glory to You, President Zelenskyy,” published in Harvard Political Review (March 3, 2022): “Tens of millions of people worldwide have seen President Zelenskyy’s videos shared online and on television. He has harnessed the power of social media to become history’s first truly online wartime leader, bypassing traditional gatekeepers as he uses the internet to reach out to the people. His uncensored, unadulterated spirit shines through in each broadcast” and Zelenskyy, “through his tactful use of social media, has rallied the world to the cause of Ukraine.”
In the information war, the winner is unquestionably Zelenskyy but it is important to note that information is not the only front in this War!
Now the big question among the Western strategist is – how long can we keep the short-attention-span internet audience (particularly the Americans) interested and engaged in Ukraine’s real-time war series?
Weaponization of AI – A Trailer
It is not that Russia was not aware of the growing Western might on the technology front. In 2017, Russian President Vladimir Putin’s statement on AI made the headlines, when he said: “Artificial intelligence is the future, not only for Russia, but for all humankind, it comes with colossal opportunities, but also threats that are difficult to predict.” And “whoever becomes the leader in this sphere will become the ruler of the world.” Russia’s military systems are also well equipped with advanced AI capabilities including AI-enabled robotic weapons, autonomous tanks, unmanned aerial vehicles (UAVs), long-range strikes involving high-precision missiles, and the Russian military already use AI for intelligence gathering, C4ISR, logistics, and development of autonomous weapons.
But backed by U.S. and NATO support, Ukraine has a clear edge over AI and digital technology, particularly in the psychological and cognitive warfare domains.
Last month, in the middle of the war, a conversation between two Russian soldiers got automatically captured, transcribed, translated, and analyzed using artificial intelligence algorithms (developed by a US company called Primer). There is news that several unsecured Russian transmissions have been posted online, translated, and analyzed on social media. It is also important to note that every single tech platform and social networking site that, not just Russians or Ukrainians, but the entire globe is using to explore the War, every single platform where people talk/ share or present their views on the Russia-Ukraine crisis, have embedded advanced AI algorithms, that are recording our response/ reactions and emotions in real-time in this big laboratory of psychological experiments called the Internet.
So in a way technology has made everyone a participant (with or without our consent) in this war and from that point of view, it is indeed a kind of virtual WW III. But given the possibilities of AI weaponization in the future, it can still be called only a trailer or snapshot of the future!
From an outer view, the latest developments in Cognitive Warfare and associated psychological manoeuvres appear as matters of the Big Power game, where countries like India have some scope to remain ‘untouched’ and ‘neutral’ but the question is – Can we afford to ignore the fact that in this battle of public perception, every single user, irrespective of his/ her national/ cultural identity, knowingly or unknowingly is a potential team member of some regional/ national or global battalion, recruited to serve the interests of forces, outside our borders?
India’s National Security Concerns
Recently, India’s National Security Advisor Ajit Doval remarked about these new trends/ shifts in approach to warfare and their possible impact on India, when he said, “The civil society is the new frontier of warfare,” and it is “the common people, their thinking, their perceptions, their sense of well being, and their perception of their own governments,” and everything that can impact the “will of the nation,” is under attack, in this new age of information revolution.
These tech platforms which made their way into the Indian market in the name of some educational activities (Amazon as an online book store), some aid in research (Google search), and occasional entertainment activities (YouTube), now become not only the source of radicalization of a large section of youth but also a significant facilitator in illicit trade and anti-national activities. Today, we have reached a situation where, whether it is some engineering graduate living in a metro city or some rural youth indulging in farming in his village, the cognitive weapons of the information revolution are capable of affecting everyone’s “wetware” irrespective of their personal/ educational/ social or professional background.
When we trace the root of the problem, we find that it all began not with computer technology and the Internet but with “Reality TV” culture, the initial platforms of psychological experiments, and what we are observing now is largely a scaling up of that culture through a more precise and targeted information weapon in our hands – the smartphone and its 24/7 streaming apps.
From Reality TV to Live Streaming
Similar to computers, Reality TV made its debut in India in the name of some singing, dancing and adventure sports/ activities, and through their auditions among the youth, they developed a mass appeal. The craft was fairly simple – putting some people under complex psychological situations and collecting the reaction of the different groups and societies, via voting lines (dial-in mobile phones or SMS). That was the beginning of an active mass engagement and an implementation of the “Persuade, Influence and Change,” frame of traditional PsyOps.
Now, these experiments are entering a new phase. The technological developments in the last few decades have accelerated the pace and reach of such entertainment products to a different level. This phase marked the full exploitation of advancement not only in the digital technology domain alone, the other complementary fields such as Neuroscience and Cognitive Psychology have undergone significant progress too. It is important to note that due to absolute presence and unhindered access for over two decades, now makers of these platforms have a rich experience in analyzing the message and communication exchanged between different groups of our society too, across all regions/ cultures and age groups. Our actions, reactions, emotions, behavior, choices, likes/ dislikes, and overall psychology is nothing but bit-sized information stored in their massive data servers! As a result, their tone, flavor and craft of experiment are consistently improving and getting more precise with each passing day.
Alignment with the Youth ‘Psych’
These days YouTube is circulating and advertisement that their growing creator ecosystem contributed Rs 6,800 crore to the Indian GDP and supported 683,900 full-time equivalent jobs in India in 2020. What does that mean in simple terms?
Entertainment, gaming, dancing, music, cooking, travel, comedy, pet care, home care, self-care, talking or any other hobby or routine, is no more some leisure activity. These are the new employment opportunities for the youth and a highly rewarding career too.
Indian society is inherently outcome-oriented. When a child spends more than usual hours on something, the parent usually asks – what’s the return? By keeping this psyche of youth and society in mind, these platforms have revamped their strategy too. Today, the more a youth spends time on social media, the more he/ she is capable to earn followers/ likes/ shares/ impressions, higher the chance of his success in life (this is what they highlighted). And when they see around, what do they find? There are several success stories, that originated from a common source! There are several influencers-cum-celebrities out there who not only have a highly rewarding career/ income on social networks but a post-retirement plan too. Several such faces can now even be seen in our regional/ national politics. And if these local examples are not sufficient then search globally – these platforms have created several success cases, for each region/ race/ color/ culture on the planet (at this moment, Zelenskyy is one such face too). On a broader level, all that makes traditional career/ education/ innovation/ discovery/ research/ engineering kind of path appear as a less attractive and less rewarding option for the young minds!
This is the psyche of our Gen Z and Gen Alpha, which are born and nurtured in this environment!
Conclusion
“Elevate yourself through the power of your mind, and not degrade yourself, for the mind can be the friend and also the enemy of the self.” (The Bhagavad Gita: Chapter 6, Verse 5).
From perception to change to influence to command, computer technologies’ improvisations are now entering a state for which we have a reference in our ancient texts. In Ram-Ravan Yuddh, it is said that there came a moment when Ravan invoked “Maya” (the weapon of illusion), the weapon created an illusion of reviving all the armies and their leaders already killed in the war. Then Ram was reminded by his charioteer Matali that: “In your original identity, you are the creator of illusions in this universe. Ravan has created the illusion of phantoms to confuse you. If you make up your mind, you can dispel them immediately.” It is said that then Ram invoked the weapon called “Gyaana” (wisdom) and soon the entire illusion of terrifying armies created by Ravan evaporated into the thin air.
To deal with the Cognitive Warfare’s new improvisations, India’s ancient wisdom and thousands of years of experiences of experimenting with human intelligence can show a path! If name/ fame/ greed is the focus of the approach of Western model, then ‘Tyag and Tapasya’ is a time-tested approach of Bharat. It is this approach of our great rishi munis (who were the world’s leading inventors/ explorers and scientists) which made us thrive in several human endeavours in the past!
Bharat can develop a unique counter-Cognitive Warfare doctrine of its own and a time to work in that direction has come!
