Live Streaming of Psychological Experiments
ALSO READ: Cognitive Warfare in the Ukraine War (Part 2)
Misinformation, Propaganda, Narratives, Info War, Psy Ops and other non-kinetic tactics of World War II and Cold War phase, are rapidly getting replaced by tools of the 21st Century, that are more concise, precise, targeted, and at the same time largely ‘extremist’ in their approach. These are designed keeping the continuously reducing attention span of targeted viewers and the needs of hyper-empowered ‘homo digitalis’ in mind.
In the classic war strategies, it is often said that the best deceptions are based on ambiguity, mixing fact and fiction so that one cannot be disentangled from the other. In all the previous forms of psychological operations, whether leaflets, loudspeakers, radio, print and electronic propaganda, the truth remained an important ingredient of use and the key idea was that for manipulation to be effective, it had to be based (to a maximum extent) on some Truth and Credibility, otherwise it would not work in the long run. But all that is now a thing of the past. Those strategies belong to a phase when deceptions or manipulation operations used to be some irregular events, not a 24/7 live-streamed reality! In the world of bite-sized content and streaming communications, the philosophical concepts of ‘Art of War’ have mostly been replaced by psychologically fascinating ‘Art of Lying’ and the ideas of fact, logic, truth and credibility are gradually becoming obsolete and ineffectual.
So how the future recipe of psychological experiments will taste with these new ingredients? Russia-Ukraine War offers a perfect snapshot of that future!
After over 40 days of stunning speeches and standing ovations, massive cheerleading campaigns, TikTok manoeuvres, Instagram/ Twitter/ YouTube revolutions and all-out internet invasion, some horrific images of Ukrainian civilian causalities started coming out to the surface, and the world heard the “silence of ruined cities and killed people,” as Zelenskyy rightly quoted in his Grammy award message. These images do not go well with the much celebrated “heroic victory” of the Ukrainian President, yet he shared them with the global audience with some kind of ‘guarantee’ that neither the blame nor the accountability for this whole episode would ever come to his shoulders!
After all, it is Russia, the aggressor who committed these “war crimes.” NATO partners who betrayed the Ukrainians and the rest of the world, which is unable to decide whom to side with, is further making it worse! So where is the fault of Zelenskyy in all this? He is only doing the job that best suits him, carrying the image of “servant leader” (that elected him to chair) managing public opinion/ perceptions, and giving perfect shots for this live-streamed war series, in real-time! But how do those millions of Ukrainians who turned ‘refugees’ overnight and those who lost their families and dear ones in this nonsensical campaign for “NATO membership” see all this? How they perceive the role of their social media hero President whom they elected to end the war not to accelerate it, perhaps, will never come to the light!
“Ukraine has gone from bread basket to bread line,” said UN World Food Programme Head, citing the serious humanitarian crisis in the country. According to UN reports, Ukrainians are trapped in besieged Ukrainian cities, lacking access to food, water and essential services. Interestingly, from day one of the war, providing ‘uninterrupted internet’ connectivity to civilians tops the list of priorities for the Ukrainian government. As of now, United States Agency for International Development (USAID) in partnership with Elon Musk has provided over 5,000 Starlink satellite internet terminals to Ukraine, which are largely up and running despite missiles and cyber attacks.
From absolute internet control to weaponization of public opinion, in many ways, the Ukraine war is a classic case of 21st-century Cognitive Warfare, pilot-tested successfully!
‘Persuade, Change, Influence and Command’
“Communication is a kind of war, its field of battle is the resistant and defensive minds of the people you want to influence. The goal is to advance, to penetrate their defenses and occupy their minds,” writes Robert Greene in his book “The 33 Strategies of War” (2006).
In the middle of the Ukraine War, the White House invited selected social media influencers on a zoom call to guide them on how to educate their millions of followers spread across the world, about U.S. policy on Ukraine. The White House digital strategy director tweeted: “An astonishing amount of people are learning about the invasion of Ukraine through digital creators who have begun to cover it,” and “we take that really seriously, and are working to make sure those creators have the ability to have their questions answered.”
That in simple words was an open invitation for social media influencers to join NATO Psy Ops and Cognitive Warfare against Russia.
What is Cognitive Warfare?
“Cognitive Warfare is the weaponization of public opinion by an external entity,” for “influencing public and governmental policy” and “destabilizing public institutions,” defines NATO’s report: ‘FALL 2020 – Cognitive Warfare – An Attack on Truth and Thought.’ The study says that Cognitive Warfare is different from earlier forms in the sense that it is not limited to controlling the “flow of information” rather it is a fight “to control or alter the way people react to information.” It highlights the “power of words/ ideas and non-kinetic war,” citing how “the Soviet Union watched the collapse of the Iron Curtain,” and the impact of the power of “blue jeans and rock and roll.”
The document mentions Russia 54 times, China 20 times, and Iran 6 times, citing how these three had waged cognitive attacks against the Western bloc through misinformation/ false narratives campaigns about the Corona outbreak and what the three could do in the near future. It highlights how the combination of social media, news networks, automation algorithms, artificial intelligence, neuroscience, psychology, and sociology is paving the way for a dangerous future and talks about adopting the “defense forward” doctrine of the USA, which means “preemptively preventing and proactively searching for attacks.”
A careful look at the Ukrainian leadership approach in this war reveals that it is largely inspired by findings of such NATO reports on psychological and cognitive warfare.
Cognition refers to “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses,” and Cognitive Warfare attempts to influence this process and its internal mechanism. A recent definition comes from Oliver Backes and Andrew Swab of Harvard’s Belfer Center, in their published work in Dec 2019 that says: “Cognitive Warfare is a strategy that focuses on altering how a target population thinks – and through that how it acts.”
If we look around, from a teenager to adults to senior citizens, what are the sources for acquiring knowledge and understanding through “thought, experience, and senses,” in this Google’s system of the world?
According to a recent report “Digital 2022 – Global Overview,” there are approx 4.95 billion internet users in the world (62.5% of the global population) and 4.62 billion active social media users, who spend on an average 6 to 7 hours daily online. India comes in the list of countries where people spend more time than the average on the Web and now Gen Z (the generation born between 1997 and 2012) is the biggest target audience of these platforms. Major activities, which information prosumers (one who both consume and produce) perform online, include keeping up-to-date with news/events, watching/producing videos, TV shows/ movies/ gaming, live streaming content and chatting with family/ friends and social networks. And most importantly, all these activities they perform not with a routine mindset, there are inbuilt elements of ‘addiction’ in these algorithms that are the product of ongoing research on psychology, neurology, sociology and science of influence, designed to affect the ‘wetware’ of the human brain, which is also called the “grey matter” of the brain in which opinions/ perceptions are formed and decisions are made.
If Media is psychological and cognitive warfare’s most useful weapon then Content is its ammunition. Advanced research in the domains of Artificial Intelligence (AI), psychology and neuroscience has the potential to impact the cognitive functioning of human brains and when this potential gets leveraged for the psychological operations in real-time through a device that people carry 24/7 in their hands, the results are simply remarkable!
Zelenskyy’s Leadership Approach – a Brief Case Study on ‘Persuasion’
In the middle of the Russia-Ukraine War, Netflix decided to stream Ukrainian President Zelenskyy’s political series “Servant of the People” again! It is a political TV series created and produced by Volodymyr Zelenskyy, who stars a 30-year-old history teacher, who got unexpectedly elected as the President of Ukraine (after a video of him ranting about the corrupt system goes viral). The series, which is the product of Kvartal 95 studio (a studio founded by Zelenskyy in 2003) ran for three seasons from 2015 to 2019. It is interesting that, while the series was still on the air, in 2018, Kvartal 95 studio registered a political party similar to the title of the series “Servant of the People,” and the whole election campaign of Zelenskyy was orchestrated to establish this narration that Zelenskyy in reel life and real life was the same.
Zelenskyy ran the entire presidential campaign on a virtual mode, avoiding human contact with his electorate, and addressed his voters through YouTube shorts, TikTok and Instagram posts and garnered millions of views. There was news that he also spent a good amount of time of his campaign producing the next three episodes of the TV series. An article “The World Just Witnessed the First Entirely Virtual Presidential Campaign,” published in Politico magazine on April 24, 2019, mentions that: “He not only traded on the image of a complete outsider, he also did no face-to-face campaigning, made no speeches, held no rallies, eschewed travel across the country, gave no press conferences, avoided in-depth interviews with independent journalists and, until the last day of campaigning, did not debate.”
The article further notes that Zelenskyy’s “virtual-first strategy” allowed him to run his campaign “on general themes and vague promises and to avoid issuing detailed positions on policy issues,” and the entire campaign was focused on the “discontent with the way things are—and lambasting Ukraine’s business and political elites for making them that way.” And finally, it concludes thus, “the U.S. and the West can help ensure that the choice Ukrainian voters have taken in electing an ambitious but untested political newcomer pays off and does not plunge Europe into an accelerating conflict with Russia.”
In a nutshell, from the 2019 election to the 2022 War, the internet and Western help were always on the back of Zelenskyy, and if one keeps the virtual propaganda aside, it seems like a classic case of installing a puppet leadership!
